Gionee
is a big name in China’s smartphone industry. After introducing Elife E6 a
month ago in India, it is now about to launch its flagship device named Elife E7 next week to mark its
presence in the Indian market. The company has got good customer reviews on its
earlier budget friendly Elife E6. Following its success, Gionee has unleashed
its next device Elife E7 in an event in Shanghai and is set to be introduced in
India to target the mid-tier segment and go against the likes of Google’s Nexus
5.
The Gionee Elife E7 has many unique
features; however, the stand out feature of this device is its 16-megapixel
rear camera with 1.3 microns and 8MP front camera. Gionee claims that that this
camera holds the best of both worlds: Bigger pixels and a high resolution
sensor. With smart features like intelligent
scene recognition, auto makeup effects, meeting memo mode and action shot, in
which the camera automatically adjusts images for easy text reading, the camera
is indeed one of the best in this category. The only thing that fails to spot
in Elife E7 is Optical Image Stability (OIS) which is very essential for low
light images.
Apart
from enhanced camera hardware, Gionee has also improved the software to delight
both amateur and prosumer smartphone users. Along with the usual auto settings,
this phone also has customary stand-alone camera settings UI that allows one to
access more settings while clicking images.
Gionee Elife E7 is not just about
the camera; it has a 5.5 inch HD display with a pixel density of 400ppi. The
screen has Gorilla Glass 3 protection. The
phone is presented with two storage options – a 16GB base model that will have
a 2GB RAM aboard and a 32GB model with 3GB RAM. Moreover, this device will be released
in two alternates – a 3G model and a 4G facilitated model (Elife E7L). The 3G
model is powered by Qualcomm Snapdragon 800 Quad-Core processor clocked at
2.2GHz.
Other features included are 2,500mAh battery, connectivity options of
Wi-Fi, Bluetooth 4.0. On the software front, the handset will
run on Android 4.2.2 Jelly Bean with Gionee’s own Amigo 2.0 UI. Gionee has not
yet declared any Android update for this phone yet, but one should be coming
soon.
The
chipset permits Gionee to have voice commands to awaken the Elife E7 from sleep
mode, which gives a genuine hands free experience. Alternatively, one can
always double tap the display screen to wake up the phone, a feature similar to
that in the LG G2 and a few Nokia Lumia smartphones. An additional feature is
that the user can set customized gestures to open certain applications.
The
price of 16GB model is Rs 27,600 and that of 32GB model is Rs 32,800. While the Elife E7 certainly has a lot of things to
offer, the relative newcomer status of the Gionee brand might be the biggest
roadblock for the Chinese manufacturer.
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